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What can you afford to pay for a new customer?

Four numbers you already know. The math shows your break-even, a safe target, and what a month of growth would cost.

A safe target cost per inquiry$187

Keeps two thirds of your profit on every new customer.

Profit per new customer
$2,800
Break-even per inquiry
$560
Inquiries needed a month
25
Monthly ad budget at target
$4,667

Estimates only. Real costs depend on your market, your offer, and how well your website and follow-up turn inquiries into customers. Better follow-up raises your close rate, which raises what you can afford to pay.

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