Halflight: an example case study

A week at Halflight's front office.

Hear the calls and read the emails and texts. On any call, you can step in and talk to Ethan yourself.

Tuesday, 8:47 p.m.

A VP of Marketing just filled out the free ad audit form on Halflight's site.

Listen to this call

EthanHi Priya, it's Ethan at Halflight. You just asked for a free ad audit on our site, so I'm calling right back. Is now okay?
CallerOh, wow, that was fast. Sure, but I only have a minute.
EthanI'll be quick. Which channels are you running right now?
CallerGoogle Ads and LinkedIn. About fifteen thousand a month between them.
EthanGot it. And who runs them day to day?
CallerMy demand gen manager. Honestly, our cost per lead keeps going up, and the leads keep getting worse.
EthanThat's exactly what Dana, our account lead, will dig into. She has twenty minutes tomorrow at 9:00 a.m. Does that work?
CallerI have a standup at nine. Could we do nine thirty?
EthanNine thirty works. You're booked with Dana tomorrow at 9:30 a.m., and the invite is on its way to your email.
CallerPerfect, thanks.
EthanThanks, Priya. Talk soon.
Calendar invite sent

What your team sees

Outcome: Called within a minute of the form, and a 20-minute audit call with Dana is booked for the next morning.
Logged to the CRM: Meeting booked with Dana, Wed 9:30 a.m. (moved from 9:00 for a standup). About $15k a month on Google Ads and LinkedIn. Cost per lead rising, lead quality poor. Demand gen manager runs the accounts. Recording and notes saved.

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You'll talk with the AI agent for Halflight, an example business. Your audio is processed to run the conversation and is not saved.