Case studiesTermline
A software company where demos, support and onboarding never stall.
Software that tracks contract renewals for procurement and legal teams at manufacturers. Demo requests answered fast, support handled on a Saturday, and missed demos rebooked instead of lost.


- Industry
- Contract software
- City
- Boulder, Colorado
- Sells to
- Director of Procurement
- Front office
- Ryan, the AI agent we built for Termline
A week at Termline's front office.
Hear the calls and read the emails and texts. On any call, you can step in and talk to Ryan yourself.
Wednesday, 1:12 p.m.
A demo started at 1:00 p.m. and the buyer never joined. Termline's agent calls twelve minutes later.
Listen to this call
- RyanHi Carlos, it's Ryan at Termline. This call is recorded. You had a demo with Marcus at 1:00, and I think we missed each other.
- CallerOh no, sorry. A supplier meeting ran long and I lost track of time.
- RyanNo worries, it happens. Marcus can do it again Friday at 9:30 a.m. Would that work?
- CallerHonestly, I'm buried. We have a renewal deadline coming up, and I don't know if I can give anyone an hour this week.
- RyanUnderstood. Is that deadline a notice date on a contract?
- CallerYeah. Our packaging supplier, sixty day notice, about three weeks out. Legal's still redlining the new terms.
- RyanThat's the kind of date Termline keeps you ahead of. Marcus can keep it to thirty minutes, Friday at 8:30 a.m. Could you do that?
- CallerI have a plant walk at nine, but 8:30 works.
- RyanGreat. Friday at 8:30, thirty minutes, and you're done before your walk.
- CallerCan he show how it pulls from NetSuite? That's what my boss will ask.
- RyanI'll have him start there. You're set with Marcus, and the invite is on its way.
- CallerGot it. Thanks for calling.
- RyanAnytime, Carlos. See you Friday.
- Calendar invite sent
What your team sees
- Outcome
- The missed demo was rebooked with Marcus for Friday at 8:30 a.m., inside 48 hours.
- Logged to the CRM
- Carlos, Procurement. No-show Wednesday 1:00 p.m. (supplier meeting ran long). Called at 1:12. Packaging supplier renewal, 60 day notice, about 3 weeks out, legal redlining. Wants NetSuite shown first. Rebooked Friday 8:30 a.m., 30 min, Marcus.
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