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Sample build · Med spa

What we’d build for a med spa business.

The owner of a med spa in Franklin, Tennessee has a loyal following in the treatment room, but the website is a single page with a contact form that can go unanswered for days.

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Example Med Spa Co. is a fictional business. Everything on this page is a sample of what we build, not a client result.

Open the sample site

The brief

Where they started, and what they needed.

The situation

The owner of a med spa in Franklin, Tennessee has a loyal following in the treatment room, but the website is a single page with a contact form that can go unanswered for days.

The goal

Turn website visits into booked consultations without adding to the front desk’s workload.

What we’d build

A calm, on-brand website with online consultation booking, ads aimed at new-patient searches, and automatic follow-up so no request goes cold.

What we built

Every piece, connected.

  1. 01

    Website

    A calm, mobile-first home page with the studio’s own brand, built to answer questions before the phone rings.

  2. 02

    Service pages

    Dedicated pages for facials and injectables, each with a clear next step and a note about consultations.

  3. 03

    Sales video

    A two-minute video walking new visitors through the studio and how booking works.

  4. 04

    Ads

    Google and Facebook ads aimed at new-patient searches in Franklin and Brentwood.

  5. 05

    Online consultation booking

    A branded booking tool: pick a service, a day and time, and send the request in about a minute.

  6. 06

    Automatic follow-up

    Confirmation, reminder, and no-show messages sent without anyone at the front desk lifting a finger.

  7. 07

    One dashboard

    A single screen showing requests, bookings, and where each one came from.

  8. 08

    AI plan

    A short list of where AI can take busywork off the front desk, ranked by payoff.

The system behind the site

From the first ad to the last follow-up.

The adRuns in their own ad account, points to the right page.
M
Example Med Spa Co.Sponsored

Ready for a refresh? Book your consultation online in under a minute.

example.com/quoteBook now

Example: a med spa

The instant bookingEvery request goes straight to their team.

Instant booking

ServiceConsultation, skin refresh
Preferred timeThursday, 2:00 PM
New or returningNew patient
Requested timeThursday, 2:00 PMRequest only. Confirmed by our front desk.
Confirm my request

Example: a med spa

Automatic follow-up

The messages, word for word.

Sent on their own, from their number and email. Everything stops the moment the customer replies or books.

  1. Text2 minutes after the request

    Hi Rachel, this is Example Med Spa Co. We received your request for a skin consult, Thursday at 2:00 PM. We will confirm shortly.

  2. EmailSame day, 4:00 PM

    Hi Rachel, you are on the calendar for a skin consultation this Thursday at 2:00 PM. Plan on about 30 minutes, and street parking is available right outside our door. Reply here anytime if you have questions before your visit.

  3. TextDay before appointment

    Reminder: your consultation at Example Med Spa Co. is tomorrow at 2:00 PM. Reply YES to confirm, or call us to find a new time.

  4. TextDay 2 (if no reply)

    Just checking in, we are still holding Thursday at 2:00 PM for you. Text back or call if a different time works better.

  5. EmailDay 5

    Hi Rachel, we have not heard back and want to make sure your request did not slip through the cracks. If you would still like to come in, reply here and we will find a time that fits your week.

  6. TextDay 10

    We will stop reaching out for now, but we are here whenever you are ready. Text us anytime to find a time that works.

The numbers

One screen, every source.

Visits to customers won, and which ad or page produced each one. The figures shown are illustrative.

Last 90 days

All sources
  • Visits
    2,850
  • Booking requests
    177
  • Appointments booked
    125
  • Visits completed
    95
  • New patients
    34
Top sourceNew patient ads
Became new patients35.8%

Example: a med spa

Build roadmap

Kickoff to launch, step by step.

Usually 30 to 45 days once we have their info and account access. About three to four hours of the owner’s time in total.

  1. Before kickoff

    Homework

    We review the current site, reviews, and nearby med spas, so the call starts with context.

  2. Week 1

    Kickoff call

    One hour together to walk through goals, services, and how booking should work.

  3. Week 1

    One intake form

    We fill in the form from the call. The owner checks it and adds anything missing.

  4. Weeks 2 to 4

    Build

    The website, service pages, booking tool, and ad creative come together.

  5. Week 4

    Test everything

    Every form, link, and the booking tool get tested on desktop and phone.

  6. Week 5

    Launch

    The site and ads go live, and tracking is confirmed working.

  7. Week 5

    Train the front desk

    A short walkthrough of the booking tool and the follow-up messages.

  8. Days 1 to 30 after launch

    30 days of support

    Adjustments to copy, ads, or the booking tool as real requests come in.

AI plan for the office

Where AI takes busywork off their plate, ranked by payoff.

  1. 1

    Confirming and reminding appointments

    Sends text confirmations and reminders, and flags anyone who has not replied by the day before.

    High payoffSetup: 1 week
  2. 2

    Filling last-minute openings

    Watches the calendar for cancellations and texts a waitlist automatically.

    High payoffSetup: 1 week
  3. 3

    Answering routine questions

    Answers common questions about hours, parking, and what to expect at a consultation, and hands off anything clinical to the front desk.

    Medium payoffSetup: 2 weeks
  4. 4

    Requesting reviews

    Sends a review request after a completed visit, with wording the front desk approves first.

    Medium payoffSetup: 3 days
  5. 5

    Drafting social captions

    Turns the studio’s photo folder into a week of draft captions for the front desk to edit and post.

    Low payoffSetup: 1 week

After launch

The first 90 days.

With ongoing management, we keep testing and improving every month, and report every number.

  1. Month 1

    Watch the numbers

    Compare ad platforms and keywords against actual booked consultations, and shift spend toward what is working.

  2. Month 2

    Add a service page

    Build out a page for the next treatment getting the most consultation requests.

  3. Month 3

    Expand follow-up

    Add a check-in message for past clients due for their next visit.

See how we work with med spa businessesSee more sample builds

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Want this built for your business?

A free 30-minute call. We’ll look at what you have today and show you what we’d build first.

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Two people talking through a plan at a table by a window