The situation
Example Plumbing Co. is a small residential plumbing company in Plano and Frisco with a dated website and no way for a homeowner to get a price without calling during business hours.
Sample build · Plumbing
What we’d build for a plumbing business.
Example Plumbing Co. is a small residential plumbing company in Plano and Frisco with a dated website and no way for a homeowner to get a price without calling during business hours.
Example Plumbing Co. is a fictional business. Everything on this page is a sample of what we build, not a client result.
The brief
Where they started, and what they needed.
The goal
Turn website visitors into booked jobs, starting with water heater replacements, without adding work to a busy dispatch desk.
What we’d build
A new site with an instant water heater price tool, dedicated water heater and drain cleaning pages, automatic follow-up, and one dashboard for the numbers.
What we built
Every piece, connected.
- 01
Website
A fast, mobile-first site for Example Plumbing Co., with its own brand, real photos, and no clip-art droplets.
- 02
Water heater and drain cleaning pages
Dedicated pages for the two jobs that bring in the most calls, each built to book the visit, not just inform.
- 03
Instant water heater price tool
Homeowners get a real price range in about a minute, using Example Plumbing Co.’s own numbers.
- 04
Sales video
A short video for the homepage that shows the crew and process, so it sells while the office is busy.
- 05
Ads
Search ads aimed at water heater replacement and clogged drain searches in Plano and Frisco.
- 06
Automatic follow-up
Every price request and on-site estimate gets a text and email follow-up until it’s booked or declined.
- 07
One dashboard
Calls, price requests, and jobs booked, all in one screen, broken out by which ad or page brought them in.
- 08
AI plan for the office
A ranked list of where AI saves the dispatch desk time, from call summaries to drafting follow-up texts.
The system behind the site
From the first ad to the last follow-up.
P
Example Plumbing Co.Sponsored
No hot water? Get a price range in 60 seconds, then book a same-day appointment.
example.com/quoteGet quote
Example: a plumbing company
Instant estimate
Address1284 Hollow Creek Ln
Tank size50 gallons
Fuel typeGas
Estimated range$1,900 to $2,700Estimate only. Final price after an on-site visit.
Book my free visit
Example: a plumbing company
Automatic follow-up
The messages, word for word.
Sent on their own, from their number and email. Everything stops the moment the customer replies or books.
The numbers
One screen, every source.
Visits to customers won, and which ad or page produced each one. The figures shown are illustrative.
Last 90 days
All sources- Visits4,180
- Requests261
- Appointments149
- Estimates sent108
- Customers won39
Top sourceSame-day service ads
Estimates won36.1%
Example: a plumbing company
Build roadmap
Kickoff to launch, step by step.
Usually 30 to 45 days once we have their info and account access. About three to four hours of the owner’s time in total.
Before the call
Homework
We review the current site, service pages, and competitors serving Plano and Frisco.
Week 1
One hour, one form
A single intake call and form covering pricing, service area, crew photos, and how appointments get booked.
Week 1 to 2
Brand and design
A brand direction, homepage, and the two priority service pages get designed and reviewed.
Week 2 to 4
Build
The site, the instant water heater tool, the sales video, and the ad accounts get built.
Week 4
Test everything
Every form, price calculation, and follow-up message gets tested end to end before anything goes live.
Week 5
Launch
The new site and ads go live, and the team gets a short walkthrough of the dashboard.
Week 5 to 9
30 days of support
We watch the numbers, fix anything that comes up, and tune the ads based on real calls.
AI plan for the office
Where AI takes busywork off their plate, ranked by payoff.
- 1
Summarize every call
AI listens to recorded calls and writes a two-line summary and next step into the job file.
High payoffSetup: 1 week - 2
Draft the follow-up texts
AI drafts the text and email follow-ups for the dispatcher to review and send, instead of writing each one from scratch.
High payoffSetup: 1 week - 3
Answer after-hours questions
A simple chat on the site answers pricing and scheduling questions when the office is closed, and hands anything urgent to the emergency line.
Medium payoffSetup: 2 weeks - 4
Read customer photos
When a customer texts a photo of a leak or a water heater’s nameplate, AI reads the model number and flags likely parts before the truck rolls.
Medium payoffSetup: 2 weeks - 5
Draft review replies
AI drafts a reply to new Google reviews for the owner to read and post, instead of writing each one.
Low payoffSetup: 3 days
After launch
The first 90 days.
With ongoing management, we keep testing and improving every month, and report every number.
Month 1
Get the ads dialed in
Watch which searches and ad copy bring in real calls, and cut what doesn’t.
Month 2
Tighten the follow-up
Look at where price requests stall before booking, and adjust the follow-up timing and copy.
Month 3
Add a second service page
Build out the next highest-volume job, leak detection and repair, using the same instant-estimate approach.
See how we work with plumbing businessesSee more sample builds
Free 30-minute call
Want this built for your business?
A free 30-minute call. We’ll look at what you have today and show you what we’d build first.
