The situation
Example Roofing Co. is a two-truck residential roofer in Franklin, Tennessee. The work is solid, but almost every job comes from a referral or a directory listing that looks the same as ten competitors.
Sample build · Roofing
What we’d build for a roofing business.
Example Roofing Co. is a two-truck residential roofer in Franklin, Tennessee. The work is solid, but almost every job comes from a referral or a directory listing that looks the same as ten competitors.
Example Roofing Co. is a fictional business. Everything on this page is a sample of what we build, not a client result.
The brief
Where they started, and what they needed.
The goal
Win jobs directly instead of splitting leads with other roofers, and stop losing storm-damage calls to whoever answers the phone first.
What we’d build
A branded site with an instant roof price tool, dedicated pages for replacement and storm repair, ads that point to the right page, and automatic follow-up so no estimate goes cold.
What we built
Every piece, connected.
- 01
Brand & site
A rugged, premium look built around Example Roofing Co., not a stock contractor template.
- 02
Roof replacement page
Materials, process, and a clear next step for anyone comparing shingle types.
- 03
Storm damage repair page
Careful language: we document damage and walk you through it, no insurance promises.
- 04
Instant roof price tool
Size, stories, pitch, and material produce a real range in under a minute, right on the site.
- 05
Sales video
A 90-second walkthrough of the price tool and what a job with them looks like.
- 06
Google & Facebook ads
Storm-season and replacement-intent campaigns that land on the matching page, not the homepage.
- 07
Automatic follow-up
Every price range and inspection request gets a scheduled follow-up until it’s answered.
- 08
One dashboard
Calls, quotes, inspections, and sold roofs in one screen, by source.
The system behind the site
From the first ad to the last follow-up.
R
Example Roofing Co.Sponsored
Is your roof ready for another winter? Get a price range in 60 seconds, then book a free inspection.
example.com/quoteGet quote
Example: a roofing company
Instant estimate
Address1420 Maple Ridge Dr
Roof size31 squares
MaterialArchitectural
Estimated range$14,200 to $17,800Estimate only. Final price after inspection.
Book my free inspection
Example: a roofing company
Automatic follow-up
The messages, word for word.
Sent on their own, from their number and email. Everything stops the moment the customer replies or books.
The numbers
One screen, every source.
Visits to customers won, and which ad or page produced each one. The figures shown are illustrative.
Last 90 days
All sources- Visits3,410
- Inquiries212
- Appointments118
- Quotes sent87
- Customers won31
Top sourceStorm season ads
Quotes won35.6%
Example: a roofing company
Build roadmap
Kickoff to launch, step by step.
Usually 30 to 45 days once we have their info and account access. About three to four hours of the owner’s time in total.
Before the call
We do our homework
We look at their current site, reviews, competitors, and typical Franklin-area roofing prices before we ever talk.
Week 1
One hour, one form
A single intake call and form covering pricing, materials, service area, and photos. We fill in what we can ahead of time.
Weeks 1 to 2
Build the site & tool
Brand, pages, and the instant price tool get built against their real pricing and service area.
Weeks 2 to 3
Ads & sales video drafted
Campaign creative and a short video are written and cut in parallel with the build.
Week 3
Test everything
Every form, every price combination, every link, checked on phone and desktop before anything goes live.
Week 4
Launch
Site goes live, ads turn on, and the follow-up sequence starts running automatically.
Launch week
Train the team
A short walkthrough so the office knows where quote and inspection requests land and how to respond.
Days 1 to 30
30 days of support
We watch the numbers, tune the ads, and fix anything that comes up, at no extra cost.
AI plan for the office
Where AI takes busywork off their plate, ranked by payoff.
- 1
Answer and qualify quote requests after hours
AI reads incoming price-tool submissions and texts back instantly with next steps, so nothing sits overnight.
High payoffSetup: 1 week - 2
Draft inspection reports
AI turns a technician’s photos and voice notes into a written damage report ready for the homeowner.
High payoffSetup: 2 weeks - 3
Summarize follow-up calls
Call transcripts get turned into a short note in the job file automatically, so nothing depends on someone remembering to log it.
Medium payoffSetup: 1 week - 4
Sort inbound photos by damage type
Storm-damage photo submissions get tagged, hail, wind, or fallen limb, before a person opens them.
Medium payoffSetup: 2 weeks - 5
Draft estimate follow-up texts
AI drafts the day-3 and day-7 follow-up messages based on what was quoted, ready for a person to approve and send.
Medium payoffSetup: 1 week - 6
Answer common material questions
A simple chat on the site answers questions about shingle types and warranty coverage, and hands off to a person for anything else.
Low payoffSetup: 2 weeks
After launch
The first 90 days.
With ongoing management, we keep testing and improving every month, and report every number.
Month 1
Get the ads dialed in
Watch which ads and pages bring in real quote requests, not just clicks, and cut what isn’t converting.
Month 2
Tighten the follow-up
Look at where quotes go quiet and adjust the timing or wording of the sequence that follows up.
Month 3
Add a storm-season push
Build a short campaign timed to the next forecasted storm system, pointing straight at the storm damage page.
See how we work with roofing businessesSee more sample builds
Free 30-minute call
Want this built for your business?
A free 30-minute call. We’ll look at what you have today and show you what we’d build first.
