What the research says about responding fast.

Two findings, with the sources so you can check them yourself.

100x

Call within five minutes, not thirty.

In a 2007 study of how fast companies respond to leads that come in over the web, the odds of making contact with a lead were 100 times higher when the first call came within five minutes than when it came after 30 minutes. Contact means someone picks up and talks. Every extra minute of waiting made it less likely.

Source
Lead Response Management Study
By
Dr. James Oldroyd (research done while at MIT), with InsideSales.com
Where and when
Presented in the InsideSales.com paper “How Much Time Do You Have Before Web-Generated Leads Go Cold?”, October 16, 2007

What it does not show. It is an old study, it looks at leads that came in over the web, and it was published by a company that sells sales software. Your own numbers will be different, and we do not promise that Scouq will produce this result.

28%

Reps spend little of their week selling.

In Salesforce's fifth State of Sales report, sales reps said they spend about 28% of their time selling. The rest of the week goes to other work. That is why leads wait: the person who could call them is busy with something else.

Source
State of Sales, fifth edition
By
Salesforce
Where and when
Survey fielded August 24 to September 30, 2022, and published December 8, 2022. The finding is repeated on Salesforce's sales research story page

What it does not show. It is a survey of sales professionals, so it reports what they say about their own time. Salesforce sells sales software too.

What Scouq does about it.

Two things, and neither depends on a rep being free.

  • It calls at the minute the lead booked

    Booked calls start at the exact minute the lead picked, on the day they picked.

  • It calls right away on Talk now

    A lead who presses Talk now on the booking page gets a call right away.

  • It does not answer inbound calls

    Scouq calls leads who booked or pressed Talk now. It is not a phone line for people to call.

How to read these numbers.

We only use figures we can source.

  • They are not a promise.They show why speed matters. They do not say what Scouq will do for your sales.
  • We checked each one.We read the source for each figure, and we dropped one we could not check in full.
  • Your own numbers come first.Your dashboard shows your own calls, sales, and tests, so you can judge the results yourself.

See how it would work for you.

A 30-minute phone call. Free.