Script and opening line
Try a new version of the script, or a new first line. The opening must still say it is an AI, that the call is recorded, and how to stop.
A/B testing
Test what sells. You approve every change.
Scouq tests one change at a time: the script, the offers, the upsells, the payment plans, and the voice. The winner is the one that earns more per lead.
How it works
Three steps, start to finish.
Step 1: You approve a test
Pick one thing to change. Nothing starts until you say yes.
Step 2: Leads are split between versions
The test keeps collecting until it has enough leads and one version is clearly ahead.
Step 3: You approve the winner
Make the winner your new default, or keep things as they are.
What you get
Everything it does for you.
Offers
Choose which offer the agent presents first.
Upsells
Test which add-ons the agent offers after a yes, or none at all.
Payment plans
Test paying in full first against a deposit or monthly payments.
Voice
Test one voice against another on real calls.
Judged by profit per lead
Close rate ignores how much people spend, so the test looks at what each lead is worth.
Why it matters
Your best pitch is not a guess.
Most tests do not win, and that is fine. Scouq runs one change at a time, judges it by profit per lead, and waits for your yes before anything goes live.
12%
One small test on Bing raised revenue 12%, worth over 100 million dollars a year. It is a website, not a sales call, but it shows what a cheap test can find.
Kohavi and Thomke, Harvard Business Review, 2017
10 to 20%
At Google and Bing, only about 10 to 20% of tests produce a win. That is why Scouq tests instead of guessing, and why you approve each change.
Kohavi and Thomke, Harvard Business Review, 2017
Related
Works with the rest of Scouq.
Questions
Good questions.
Does Scouq change my script without asking?
No. You approve a test before it starts, and you approve the winner before it goes live.
How long does a test take?
Until it has enough leads and one version is clearly ahead. Until then it keeps collecting.
Why profit per lead?
Close rate ignores how much people spend, so it is the weakest measure. Profit per lead shows what each lead is really worth.
Can I test the voice?
Yes. Voice is one of the things you can test, along with the script, offers, upsells, and payment plans.