Call scoring

Every call gets a score you can read and check.

A number out of 100, built from four plain parts, so you can see exactly why a call scored the way it did.

How it works

Three steps, start to finish.

  1. Step 1: The call ends

    Scouq reads the full transcript.

  2. Step 2: It pulls out the facts

    How many questions it asked and got answered, which objections came up, and whether it asked for the sale.

  3. Step 3: A fixed rule makes the score

    Four parts, 25 points each. The same facts always give the same score.

What you get

Everything it does for you.

  • Discovery

    Did the agent ask its questions, and did the lead answer them?

  • Objections

    When the lead pushed back, did the agent use your approved answer?

  • The close

    Did the agent ask for the sale?

  • The outcome

    Sold, committed, follow up, handed off, or lost. A lead who was not a fit is not counted as a failed call.

  • Six checks beside the score

    Business named, recording notice given, AI disclosed, asked to stop, denied being AI, passed the quality check.

  • Not an opinion

    The score comes from facts in the call and a fixed rule, not from a model's mood.

Why it matters

A manager hears a few calls.

A sales manager can only listen to a small share of calls. Scouq scores every one, and gives every call the same test.

  • 100x

    The odds of contacting a lead were 100 times higher when it was called within five minutes than when it was called after 30 minutes.

    Lead Response Management Study (Oldroyd, MIT, with InsideSales), 2007

  • 28%

    Sales reps spend about 28% of their week actually selling.

    Salesforce, State of Sales, fifth edition, 2022

Read the research

Related

Works with the rest of Scouq.

Questions

Good questions.

Is the score an AI's opinion?

No. Scouq pulls facts out of the call, and a fixed rule turns them into the number. The same facts always give the same score.

Is a low score always bad?

Not always. A lead who was correctly ruled out is not counted as a failed call.

What are the six checks?

Business named, recording notice given, AI disclosed, asked to stop calling, denied being AI, and passed the quality check.

Where do I see the score?

On every call in your dashboard, next to the summary, the recording, and the transcript.

See how it would work for you.

A 30-minute phone call. Free.